{"id":7921,"date":"2021-12-16T19:53:07","date_gmt":"2021-12-16T11:53:07","guid":{"rendered":"https:\/\/coherentdev.wpengine.com\/insights\/%e9%a1%a7%e5%ae%a2%e3%81%a8%e3%81%ae%e6%9c%80%e5%88%9d%e3%81%ae%e6%8e%a5%e7%82%b9%e3%81%a7%e3%81%ae%e3%82%b9%e3%83%88%e3%83%ac%e3%83%bc%e3%83%88%e3%82%b9%e3%83%ab%e3%83%bc%e3%83%97%e3%83%ad%e3%82%bb\/"},"modified":"2022-09-29T17:01:12","modified_gmt":"2022-09-29T09:01:12","slug":"straight-through-processing-at-first-point-of-customer-contact","status":"publish","type":"coherent_insight","link":"https:\/\/coherent.global\/ja\/insights\/straight-through-processing-at-first-point-of-customer-contact\/","title":{"rendered":"\u9867\u5ba2\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3067\u306e\u30b9\u30c8\u30ec\u30fc\u30c8\u30b9\u30eb\u30fc\u30d7\u30ed\u30bb\u30c3\u30b7\u30f3\u30b0\u306b\u3088\u308b\u4fdd\u967a\u4f1a\u793e\u306e\u65b0\u305f\u306a\u6a5f\u4f1a\u306e\u591c\u660e\u3051"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7921\" class=\"elementor elementor-7921 elementor-7842\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-020a8bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"020a8bf\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b3e4ad\" data-id=\"0b3e4ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ebf49 elementor-widget elementor-widget-text-editor\" data-id=\"68ebf49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u4eca\u65e5\u306e\u307b\u307c\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30c7\u30b8\u30bf\u30eb\u3067\u3059\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u304c\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u8ee2\u63db\u70b9\u300d\u3068\u547c\u3093\u3067\u3044\u308b\u73fe\u8c61\u3067\u3042\u308b\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u5bfe\u5fdc\u3057\u3066\u4f01\u696d\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u958b\u59cb\u3057\u305f\u305f\u3081\u30012020\u5e74\u306e\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u901f\u5ea6\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u6570\u5e74\u3092\u306f\u308b\u304b\u306b\u4e0a\u56de\u308a\u307e\u3057\u305f (<a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\" rel=\"noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30012020\u5e74<\/a>).<\/p><p>\u6b21\u306f\u4f55\u3067\u3059\u304b\uff1f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4ed6\u306e\u9818\u57df\u304c\u5b8c\u5168\u306b\u307e\u305f\u306f\u90e8\u5206\u7684\u306b\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u4eca\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u652f\u3048\u3089\u308c\u305f\u30b9\u30c8\u30ec\u30fc\u30c8\u30b9\u30eb\u30fc\u30d7\u30ed\u30bb\u30c3\u30b7\u30f3\u30b0\uff08STP\uff09\u306b\u79fb\u884c\u3059\u308b\u6642\u304c\u6765\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u4ed6\u306e\u591a\u304f\u306e\u696d\u754c\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u4fdd\u967a\u696d\u754c\u3067\u884c\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u89b3\u70b9\u304b\u3089\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u51e6\u7406\u3057\u307e\u3059\u3002<\/p><p>\u6210\u529f\u3057\u305fSTP\u306f\u3069\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304b\uff1f\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\uff08API\uff09\u3092\u4ecb\u3057\u3066\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306b\u914d\u5e03\u3055\u308c\u308b\u3001\u3088\u308a\u601d\u616e\u6df1\u304f\u52b9\u7387\u7684\u306a\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4eab\u53d7\u3067\u304d\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u6210\u9577\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u60aa\u540d\u9ad8\u3044\u300cNot In Good Order\u300d\uff08NIGO\uff09\u306e\u30b3\u30b9\u30c8\u3068\u554f\u984c\u70b9\u3092\u5f15\u304d\u8d77\u3053\u3059\u30ec\u30ac\u30b7\u30fc\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u306e\u843d\u3068\u3057\u7a74\u3092\u4e8b\u5b9f\u4e0a\u6392\u9664\u3057\u307e\u3059\u3002<\/p><p>\u00a0<\/p><p>\u3082\u3061\u308d\u3093\u3001STP\u306b\u95a2\u9023\u3059\u308b\u305f\u3081\u3001\u65c5\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u95a2\u3057\u3066\u306f\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u306b\u50be\u5012\u3057\u3066\u3044\u308b\u304c\u3001\u307e\u3060\u300c\u8ee2\u63db\u300d\u3055\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u306f\u3001\u5f93\u6765\u306e\u969c\u58c1\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e3b\u306a\u3082\u306e\u306f\u3001\u591a\u304f\u306e\u4fdd\u967a\u4f1a\u793e\u306b\u5171\u901a\u306e\u5236\u7d04\u3067\u3042\u308b\u30ec\u30ac\u30b7\u30fc\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u3067\u3059\u3002\u591a\u304f\u306e\u78ba\u7acb\u3055\u308c\u305f\u4f01\u696d\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30d5\u30a1\u30fc\u30b9\u30c8\u3067\u904b\u7528\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30ec\u30ac\u30b7\u30fc\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306e\u305f\u3081\u306b\u30af\u30e9\u30a6\u30c9\u30e9\u30b9\u30c8\u306b\u306a\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u7d19\u3001\u304a\u3088\u3073\u81ea\u52d5\u5316\u3078\u306e\u9053\u3092\u6563\u3089\u304b\u3059\u624b\u52d5\u51e6\u7406\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ed\u30b8\u30c3\u30af\u306e\u8ffd\u8de1\u3068\u7ba1\u7406\u306b\u7cbe\u529b\u7684\u306b\u53d6\u308a\u7d44\u3080\u30d3\u30b8\u30cd\u30b9\u601d\u8003\u306e\u6b74\u53f2\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30e9\u30b9\u30c8\u30ad\u30e3\u30f3\u30d7\u306b\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8cea\u554f\uff1a\u305d\u306e\u969c\u5bb3\u306e\u30b3\u30fc\u30b9\u3092\u30af\u30ea\u30a2\u3059\u308b\u304b\u3001\u307e\u305f\u306f\u5e73\u884c\u3057\u305f\u9053\u3092\u5207\u308a\u958b\u3044\u3066\u3044\u308b\u9593\u3001\u3044\u3064\u3082\u306e\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u7d9a\u3051\u307e\u3059\u304b\uff1f<\/p><p>\u72b6\u6cc1\u304c\u5909\u308f\u3063\u305f\u4eca\u3001\u7b54\u3048\u306f\u3042\u306a\u305f\u304c\u601d\u3063\u3066\u3044\u308b\u3088\u308a\u3082\u7c21\u5358\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\u3067\u7279\u5b9a\u3055\u308c\u305f\u9032\u5316\u3059\u308b\u9867\u5ba2\u3068\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u304a\u3088\u3073\u65b0\u6280\u8853\u306e\u4eca\u65e5\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001\u5b8c\u5168\u306a\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u9032\u3080\u305f\u3081\u306e\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u904e\u53bb\u306b\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u5b9f\u73fe\u3067\u304d\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u8907\u96d1\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u3082\u30012022\u5e74\u306b\u4f55\u304c\u3067\u304d\u308b\u304b\u306b\u9a5a\u304b\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p><p><b>STP \u3092\u6210\u529f\u3055\u305b\u308b\u79d8\u8a23\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/p><p>STP \u306b\u79fb\u884c\u3059\u308b\u969b\u306b\u6210\u529f\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u9375\u3092\u898b\u3064\u3051\u307e\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u3053\u3067\u306f5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u4ee5\u4e0b\u306b\u8981\u7d04\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u6982\u5ff5\u3092\u3055\u3089\u306b\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u3053\u3068\u306b\u95a2\u5fc3\u306e\u3042\u308b\u4fdd\u967a\u4f1a\u793e\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3053\u308c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8a71\u3057\u5408\u3044\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p><ol><li><u><b>\u30af\u30e9\u30a6\u30c9\u30d5\u30a1\u30fc\u30b9\u30c8\u3092\u8003\u3048\u308b<\/b><\/u><ul><li>\u30af\u30e9\u30a6\u30c9\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u3053\u308c\u307e\u3067\u306b\u306a\u304f\u8fc5\u901f\u304b\u3064\u7c21\u5358\u306b\u5909\u66f4\u3067\u304d\u308b\u67d4\u8edf\u6027\u304c\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6a5f\u654f\u304b\u3064\u6a5f\u654f\u306b\u306a\u308a\u307e\u3059\u3002<\/li><li>\u4e00\u822c\u306b\u3001\u30af\u30e9\u30a6\u30c9\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30ec\u30ac\u30b7\u30fc\u306e\u300c\u30af\u30e9\u30a6\u30c9\u30e9\u30b9\u30c8\u300d\u306e\u8003\u3048\u65b9\u3088\u308a\u3082\u6642\u9593\u3068\u304a\u91d1\u3092\u7bc0\u7d04\u3057\u307e\u3059\u3002<\/li><li>\u30d3\u30b8\u30cd\u30b9\u30ed\u30b8\u30c3\u30af\u3092\u30af\u30e9\u30a6\u30c9\u306b\u4fdd\u5b58\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u7528\u53ef\u80fd\u306a\u4ee3\u66ff\u624b\u6bb5\u3088\u308a\u3082\u512a\u308c\u305f\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u5b89\u5b9a\u6027\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u305d\u308c\u3089\u306e\u4ee3\u66ff\u624b\u6bb5\u306b\u5f93\u696d\u54e1\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u306f\u305d\u3046\u3067\u3059\u3002<\/li><\/ul><\/li><li><u><b>\u30d3\u30c3\u30b0\u30d0\u30f3\u306e\u4ee3\u308f\u308a\u306b\u3001\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u8a66\u3057\u3066\u304f\u3060\u3055\u3044<\/b><\/u><ul><li>\u30d3\u30b8\u30cd\u30b9\u30b7\u30b9\u30c6\u30e0\u3068\u6a19\u6e96\u7684\u306a\u64cd\u4f5c\u624b\u9806\u306b\u95a2\u3057\u3066\u306f\u3001\u30b9\u30a4\u30c3\u30c1\u3092\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u6f38\u9032\u7684\u306a\u6539\u5584\u306f\u3001\u3088\u308a\u5b9f\u7528\u7684\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u56fa\u57f7\u3059\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li><li>Start with the weakest link in the chain, and build from there.<\/li><li>\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u77ed\u671f\u3068\u9577\u671f\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u307e\u3059\u3002 STP\u3078\u306e\u5909\u66f4\u306f\u3001\u8907\u6570\u5e74\u306b\u308f\u305f\u308b\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u8a08\u753b\u306e\u4e00\u90e8\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li><li>STP \u3082\u305d\u308c\u81ea\u4f53\u3067\u6210\u9577\u3057\u3001\u52b9\u7387\u306e\u5404\u30dd\u30a4\u30f3\u30c8\u304c\u30c0\u30a6\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u306b\u30ab\u30b9\u30b1\u30fc\u30c9\u3059\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/li><\/ul><\/li><li><u><b>\u5b87\u5b99\u306e\u65b0\u6280\u8853\u3092\u7406\u89e3\u3059\u308b<\/b><\/u><ul><li>\u3069\u3053\u3092\u898b\u308c\u3070\u3088\u3044\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3042\u306a\u305f\u3092\u5c0e\u304f\u306e\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3084\u4fdd\u967a\u306e\u3055\u307e\u3056\u307e\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u3068\u3082\u306b\u9032\u6357\u3092\u52a0\u901f\u3067\u304d\u307e\u3059\u3002<\/li><li>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u5fc5\u8981\u306a\u5909\u66f4\u3092\u6709\u6a5f\u7684\u306b\u5c55\u958b\u3059\u308b\u77e5\u7684\u80fd\u529b\u304c\u306a\u3044\u5834\u5408\u306b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f\u3057\u307e\u3059\u3002<\/li><li>\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\uff08SaaS\uff09\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7c21\u5358\u306b\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/li><li>\u30b9\u30da\u30fc\u30b9\u306e\u30b9\u30c1\u30e5\u30ef\u30fc\u30c9\u3068\u3057\u3066\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u306a\u3069\u3001\u4f1a\u793e\u306b\u5f79\u7acb\u3064\u65b9\u6cd5\u3067\u63d0\u4f9b\u3055\u308c\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li><\/ul><p>\u6642\u9593\u306e\u7bc0\u7d04\u306b\u306a\u308a\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u56de\u907f\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p><\/li><li><u><b>\u4e88\u6e2c\u3067\u304d\u308b\u3082\u306e\u3092\u5236\u5fa1\u3057\u3001\u5236\u5fa1\u3067\u304d\u306a\u3044\u3082\u306e\u3092\u4e88\u6e2c\u3059\u308b<\/b><\/u><ul><li>\u30c7\u30b8\u30bf\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304a\u3088\u3073STP\u30d7\u30ed\u30bb\u30b9\u3078\u306e\u53d6\u308a\u7d44\u307f\u304b\u3089\u5236\u5fa1\u3092\u6539\u5584\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30e1\u30e2\u3084\u30c7\u30fc\u30bf\u5165\u529b\u3092\u4f34\u3046\u7d19\u3084\u96fb\u8a71\u306a\u3069\u306e\u5f93\u6765\u306e\u624b\u6cd5\u3088\u308a\u3082\u512a\u308c\u305f\u52b9\u7387\u3068\u5236\u5fa1\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u4f55\u5ea6\u3082\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li><li>\u3055\u3089\u306b\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u4f01\u696d\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u4e3b\u8981\u306a\u53cd\u5fa9\u53ef\u80fd\u306a\u30d7\u30ed\u30bb\u30b9\u30b9\u30c6\u30c3\u30d7\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u81ea\u52d5\u5316\u304a\u3088\u3073\/\u307e\u305f\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u69cb\u7bc9\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u65b0\u3057\u3044\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3001\u4ed6\u306e\u9818\u57df\u3067\u3059\u3067\u306b\u53d6\u5f97\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u542b\u3080\u30b9\u30de\u30fc\u30c8\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u3057\u3066\u3001\u91cd\u8907\u3057\u305f\u30a8\u30f3\u30c8\u30ea\u306e\u7e70\u308a\u8fd4\u3057\u3092\u56de\u907f\u3067\u304d\u307e\u3059\u304b\uff1f<\/li><li>\u30ea\u30b9\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u5909\u5316\u3084\u898f\u5236\u74b0\u5883\u306e\u5909\u5316\u306a\u3069\u306e\u6b21\u306e\u8ab2\u984c\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u9769\u65b0\u7684\u306a\u88fd\u54c1\u306a\u3069\u306e\u6a5f\u4f1a\u306b\u5411\u3051\u3066\u3001\u524d\u5411\u304d\u306b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u6b21\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\uff08\u307e\u305f\u306f\u4ed6\u306e\uff09\u8ee2\u63db\u70b9\u304c\u767a\u751f\u3057\u305f\u3068\u304d\u3001\u3069\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u306a\u305f\u304c\u9069\u5fdc\u3057\u3066\u7e41\u6804\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u3092\u52a9\u3051\u307e\u3059\u304b\uff1f\u3055\u307e\u3056\u307e\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u3069\u308c\u3060\u3051\u3046\u307e\u304f\u3001\u305d\u3057\u3066\u3069\u308c\u3060\u3051\u901f\u304f\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3067\u304d\u307e\u3059\u304b\uff1f<\/li><\/ul><\/li><li><u><b>\u9867\u5ba2\u306e\u6210\u529f\u306e\u5b9a\u7fa9\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u69cb\u7bc9\u3059\u308b<\/b><\/u><ul><li>B2B \u3067\u3042\u308d\u3046\u3068B2C\u3067\u3042\u308d\u3046\u3068\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 STP\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u307e\u305f\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ea\u30fc\u30c1\u306b\u63a5\u7d9a\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30dd\u30fc\u30b6\u30eb\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u53ef\u80fd\u306b\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li><li>\u591a\u304f\u306e\u5834\u5408\u3001\u6700\u9ad8\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u3042\u308a\u3001\u9867\u5ba2\u306e\u5165\u529b\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002\u8907\u96d1\u3055\u3092\u5358\u7d14\u5316\u3057\u3001\u9014\u4e2d\u306e\u6b63\u3057\u3044\u6642\u9593\u306b\u30aa\u30d7\u30b7\u30e7\u30f3\u3068\u300cwhatifs\u300d\u3092\u8ffd\u52a0\u3059\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u65c5\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li><li>\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306eAPI\u5bfe\u5fdc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u6d1e\u5bdf\u3092\u53ce\u96c6\u3057\u3001\u5c06\u6765\u306e\u305f\u3081\u306b\u4fdd\u5b58\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u9867\u5ba2\u304c\u8ab0\u3067\u3042\u308a\u3001\u4f55\u3092\u671b\u3093\u3067\u3044\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5b9f\u8a3c\u3067\u304d\u307e\u3059\u3002<\/li><li>\u914d\u4fe1\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8f1d\u304b\u305b\u308b\u4f4d\u7f6e\u306b\u914d\u7f6e\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u521d\u671f\u6bb5\u968e\u3067\u9867\u5ba2\u3092\u559c\u3070\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6b8b\u308a\u306e\u65c5\u306e\u30c8\u30fc\u30f3\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li><\/ul><\/li><\/ol><p>\u6700\u5f8c\u306b\u8003\u3048\u305f\u306e\u306f\u3001\u9014\u4e2d\u3067\u7a4d\u6975\u7684\u306b\u884c\u52d5\u3057\u3001\u30ed\u30b0\u30b8\u30e3\u30e0\u3092\u89e3\u6d88\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9045\u3044\u30d7\u30ed\u30bb\u30b9\u3084\u30b7\u30b9\u30c6\u30e0\u3092\u300c\u5fc5\u8981\u306a\u60aa\u300d\u3068\u3057\u3066\u53d7\u3051\u5165\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u304c\u5f93\u696d\u54e1\u306e\u5185\u90e8\u3067\u3042\u308d\u3046\u3068\u9867\u5ba2\u306e\u5916\u90e8\u3067\u3042\u308d\u3046\u3068\u3001\u8ab0\u3082\u304c\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u30ca\u30f3\u30bb\u30f3\u30b9\u3092\u524a\u6e1b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u6642\u9593\u3088\u308a\u3082\u8cb4\u91cd\u306a\u8d08\u308a\u7269\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3042\u306a\u305f\u306e\u6587\u5316\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u8d08\u308a\u7269\u3067\u3059\u3002<\/p><p><u><b>\u52e2\u3044\u3092\u5897\u3059\u306e\u306b\u5f79\u7acb\u3064 STP \u306e\u305d\u306e\u4ed6\u306e\u30e1\u30ea\u30c3\u30c8<\/b><\/u><\/p><p>STP \u3078\u306e\u79fb\u884c\u306e\u660e\u3089\u304b\u306a\u5229\u70b9\u306b\u52a0\u3048\u3066\u3001\u7d44\u7e54\u5168\u4f53\u306b\u30ab\u30b9\u30b1\u30fc\u30c9\u3057\u3001\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3044\u304f\u3064\u304b\u306e\u8ffd\u52a0\u306e\u526f\u4f5c\u7528\u304c\u3042\u308a\u307e\u3059\u3002<\/p><ul><li>STP \u3092\u4e2d\u5fc3\u3068\u3057\u305f\u3088\u308a\u30af\u30ea\u30fc\u30f3\u306a\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u65b0\u88fd\u54c1\u306e\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u3092\u52a0\u901f\u3057\u3001\u65b0\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u8981\u4ef6\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\uff08BRD\uff09\u306e\u8907\u6570\u306e\u30b5\u30a4\u30af\u30eb\u3092\u524a\u6e1b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li><li>\u3055\u3089\u306b\u3001\u540c\u69d8\u306e\u65b9\u6cd5\u3067\u3001 STP \u3078\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u4e00\u822c\u7684\u306b\u3001 STP \u3078\u306e\u53d6\u308a\u7d44\u307f\u307b\u3069\u660e\u78ba\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u8981\u4ef6\u304b\u3089\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3057\u3066\u3044\u308b\u3001\u904e\u52b4\u306e\u591a\u3044\u958b\u767a\u30c1\u30fc\u30e0\u306b\u6551\u6e08\u3092\u9069\u7528\u3057\u307e\u3059\u3002<\/li><li>3\u756a\u76ee\u306e\u4f01\u696d\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4f5c\u696d\u9805\u76ee\u3068\u30d7\u30ed\u30bb\u30b9\u306e\u76e3\u67fb\u3068\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u306e\u9818\u57df\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u304c\u9ad8\u307e\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u304c\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u76f4\u63a5\u30ac\u30a4\u30c9\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u7279\u306b\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u6bb5\u968e\u3067\u60aa\u5316\u3057\u307e\u3059\u3002\u30cf\u30f3\u30c9\u30aa\u30d5\u306e\u5fc5\u8981\u6027\u306f\u3001\u8abf\u6574\u3001\u518d\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u518d\u30c6\u30b9\u30c8\u306a\u3069\u306e\u305f\u3081\u306e\u30a8\u30e9\u30fc\u3068\u300c\u30eb\u30fc\u30d7\u300d\u3078\u306e\u6249\u3092\u958b\u304d\u307e\u3059\u3002\u30eb\u30fc\u30d7\u3092\u9589\u3058\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306f\u3001\u30eb\u30fc\u30d7\u3092\u307e\u3063\u305f\u304f\u4f7f\u7528\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u3001\u76f4\u7dda\u7684\u306a\u8996\u7dda\u3068\u6240\u6709\u6a29\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li><\/ul><p>\u6700\u5f8c\u306b\u3001 STP \u3078\u306e\u79fb\u884c\u306f\u3001\u4fdd\u967a\u4f1a\u793e\u306b\u3068\u3063\u3066\u30c1\u30e3\u30f3\u30b9\u306e\u591c\u660e\u3051\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6210\u529f\u3078\u306e\u9375\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u969c\u5bb3\u306b\u6c17\u3092\u914d\u308c\u3070\u3001\u3059\u3050\u306b\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5909\u5316\u3067\u3059\u3002\u6ce8\u610f\uff1a\u4fdd\u967a\u306f\u72ec\u81ea\u306e\u3082\u306e\u3067\u3059\u304c\u3001\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u306f\u3001\u696d\u754c\u3054\u3068\u306b\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u81ea\u52d5\u7684\u306b\u884c\u308f\u308c\u308b\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u306e\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u3042\u306a\u305f\u3068\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u6210\u529f\u3059\u308bSTP\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3082\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3082\u826f\u3044\u3053\u3068\u3067\u3059\u3002<\/p><p>2022 \u5e74\u304c\u3042\u306a\u305f\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u306e\u591c\u660e\u3051\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3088\u3046\u306b\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"author":57,"featured_media":7844,"template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_links_to":"","_links_to_target":""},"categories":[1014,1012],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v20.2.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u9867\u5ba2\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3067\u306e\u30b9\u30c8\u30ec\u30fc\u30c8\u30b9\u30eb\u30fc\u30d7\u30ed\u30bb\u30c3\u30b7\u30f3\u30b0\u306b\u3088\u308b\u4fdd\u967a\u4f1a\u793e\u306e\u65b0\u305f\u306a\u6a5f\u4f1a\u306e\u591c\u660e\u3051 - Coherent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coherent.global\/ja\/insights\/straight-through-processing-at-first-point-of-customer-contact\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9867\u5ba2\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3067\u306e\u30b9\u30c8\u30ec\u30fc\u30c8\u30b9\u30eb\u30fc\u30d7\u30ed\u30bb\u30c3\u30b7\u30f3\u30b0\u306b\u3088\u308b\u4fdd\u967a\u4f1a\u793e\u306e\u65b0\u305f\u306a\u6a5f\u4f1a\u306e\u591c\u660e\u3051\" \/>\n<meta property=\"og:description\" content=\"\u4eca\u65e5\u306e\u307b\u307c\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30c7\u30b8\u30bf\u30eb\u3067\u3059\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u304c\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u8ee2\u63db\u70b9\u300d\u3068\u547c\u3093\u3067\u3044\u308b\u73fe\u8c61\u3067\u3042\u308b\u30d1\u30f3\u30c7\u30df &hellip; \u9867\u5ba2\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3067\u306e\u30b9\u30c8\u30ec\u30fc\u30c8\u30b9\u30eb\u30fc\u30d7\u30ed\u30bb\u30c3\u30b7\u30f3\u30b0\u306b\u3088\u308b\u4fdd\u967a\u4f1a\u793e\u306e\u65b0\u305f\u306a\u6a5f\u4f1a\u306e\u591c\u660e\u3051 Read More \u00bb\" \/>\n<meta property=\"og:url\" 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